{"id":601,"date":"2016-05-23T09:04:02","date_gmt":"2016-05-23T09:04:02","guid":{"rendered":"http:\/\/b2claw.dk\/?p=601"},"modified":"2016-09-26T18:43:41","modified_gmt":"2016-09-26T18:43:41","slug":"anders-and-og-den-blaa-planet-politianmeldt-for-skjult-reklame","status":"publish","type":"post","link":"https:\/\/b2claw.dk\/?p=601","title":{"rendered":"Anders And og Den Bl\u00e5 Planet politianmeldt for skjult reklame"},"content":{"rendered":"<p><a href=\"http:\/\/b2claw.dk\/?attachment_id=688\" rel=\"attachment wp-att-688\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-688\" src=\"http:\/\/b2claw.dk\/wordpress\/wp-content\/uploads\/2016\/09\/2016-02-18-15.20.22-300x169.jpg\" alt=\"Den blaa planet\" width=\"300\" height=\"169\" srcset=\"https:\/\/b2claw.dk\/wordpress\/wp-content\/uploads\/2016\/09\/2016-02-18-15.20.22-300x169.jpg 300w, https:\/\/b2claw.dk\/wordpress\/wp-content\/uploads\/2016\/09\/2016-02-18-15.20.22-768x432.jpg 768w, https:\/\/b2claw.dk\/wordpress\/wp-content\/uploads\/2016\/09\/2016-02-18-15.20.22-1024x576.jpg 1024w, https:\/\/b2claw.dk\/wordpress\/wp-content\/uploads\/2016\/09\/2016-02-18-15.20.22-500x281.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Efter Markedsf\u00f8ringslovens \u00a7 4 skal en reklame altid\u00a0fremst\u00e5 s\u00e5ledes, at den klart vil blive opfattet som en reklame,\u00a0uanset dens form og uanset, i hvilket medium den bringes. Med andre ord skal man som forbruger ikke v\u00e6re i tvivl om, at der er tale om en reklame. Skjulte reklamer er s\u00e5ledes forbudt efter Markedsf\u00f8ringsloven. Der vil altid v\u00e6re et gr\u00e5 omr\u00e5de, hvor det kan diskuteres, om der er tale om skjult reklame eller ej. Er der tale om medier rettet mod b\u00f8rn og unge vil tolerancegr\u00e6nsen for dette gr\u00e5 omr\u00e5de dog v\u00e6re mindre, end hvis der er tale om medier rettet mod voksne.<\/p>\n<p>Dette er illustreret i denne sag, hvor der i et Anders And blad var en reklame for den Den Bl\u00e5 Planet.<\/p>\n<p>Forsiden viste\u00a0Rip, Rap og Rup p\u00e5 en hammerhaj oppe i luften, mens Anders And holdt\u00a0fast i hajens hale. Nederst p\u00e5 forsiden var der en tegning af\u00a0bygningen til Den Bl\u00e5 Planet. P\u00e5 forsiden var der ogs\u00e5 et smalt bl\u00e5t fel med et billede af en haj og teksten\u00a0\u201dVind med Den Bl\u00e5 Planet\u201d og\u00a0Den Bl\u00e5 Planets logo.<\/p>\n<p>Der var ikke skrevet &#8220;Annonce&#8221; eller &#8220;Reklame&#8221;, som ellers ville kunne vise, at der netop var tale om en reklame for Den Bl\u00e5 Planet.<\/p>\n<p>Derfor var\u00a0det Forbrugerombudsmandens opfattele, at Den Bl\u00e5 Planet overtr\u00e5dte markedsf\u00f8ringslovens forbud mod skjult reklame, og man politianmeldte Den Bl\u00e5 Planet. Det samme g\u00e6lder for Egmont (der udgiver Anders And) samt chefredakt\u00f8ren, da de kan g\u00f8res\u00a0ansvarlige efter Medieansvarsloven for kr\u00e6nkelser af Markedsf\u00f8ringsloven.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Efter Markedsf\u00f8ringslovens \u00a7 4 skal en reklame altid\u00a0fremst\u00e5 s\u00e5ledes, at den klart vil blive opfattet som en reklame,\u00a0uanset dens form og uanset, i hvilket medium den bringes. Med andre ord skal man som forbruger ikke v\u00e6re i tvivl om, at &hellip; <a href=\"https:\/\/b2claw.dk\/?p=601\">L\u00e6s resten <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,41],"tags":[],"class_list":["post-601","post","type-post","status-publish","format-standard","hentry","category-forbrugerombudsmanden","category-markedsfoeringsloven","category-skjult-reklame"],"_links":{"self":[{"href":"https:\/\/b2claw.dk\/index.php?rest_route=\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2claw.dk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2claw.dk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2claw.dk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2claw.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=601"}],"version-history":[{"count":4,"href":"https:\/\/b2claw.dk\/index.php?rest_route=\/wp\/v2\/posts\/601\/revisions"}],"predecessor-version":[{"id":689,"href":"https:\/\/b2claw.dk\/index.php?rest_route=\/wp\/v2\/posts\/601\/revisions\/689"}],"wp:attachment":[{"href":"https:\/\/b2claw.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2claw.dk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2claw.dk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}